Where the Pendulum Comes to Rest

Joe Ward, Founder of EDGE Video
2 min readDec 9, 2022

TV subscribers are fed up with the increasing number of subscriptions they need to access the content they want to watch. At the same time, many viewers do not enjoy the barrage of advertising that often accompanies free or low-cost content. Edge Video and the EAT token offer a solution to this problem by paying TV subscribers (through the Watch2Earn program) and allowing them to use their EAT tokens to pay for premium content. This enables TV channels to have a single mechanism for financial interactions with their viewers.

Joe Ward, CEO at Edge Video

Not only does this benefit the viewers, who can use their EAT tokens to access the content they want without having to deal with multiple subscriptions or excessive advertising, but it also benefits the TV channels. By offering a single payment mechanism through EAT tokens, TV channels can streamline their financial interactions with viewers and potentially increase their revenue.

Overall, the use of EAT tokens as a payment mechanism for TV content offers a win-win situation for both viewers and TV channels. It allows viewers to access the content they want without the hassle of multiple subscriptions, and it provides TV channels with a simple and effective way to monetize their content.

The use of EAT tokens as a payment mechanism for TV content represents a shift away from the traditional advertising and subscription models. Instead of forcing viewers to choose between the annoyance of excessive advertising or the expense of multiple subscriptions, EAT tokens offer a middle ground.

Through the Watch2Earn program, TV channels can reward their viewers with EAT tokens for watching and engaging with their ad-supported content. This incentivizes viewers to watch more, and the viewers can then use those EAT tokens as a form of payment for premium content.

In this way, the pendulum swings away from the extremes of the advertising and subscription models and comes to rest in the middle, providing a balanced and fair solution for both viewers and TV channels. Viewers are rewarded for their engagement and can access the content they want without the hassle of subscriptions or the annoyance of advertising, while TV channels can monetize their content without relying solely on advertising or subscriptions.

Overall, the use of EAT tokens as a payment mechanism for TV content offers a balanced solution that benefits both viewers and TV channels. It provides a way for TV channels to monetize their content, and it offers viewers a simple and fair way to access the content they want.

Find out more at: edgevideo.com or try: watch2earn.com

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Joe Ward, Founder of EDGE Video

33 years in media & technology, serial entrepreneur. IAM Media Top 300 IP Strategist 2021 in US. Joe is the founder and CEO of Edge Video.