Tokenizing Your Subscriber Retention Strategy

Tokenizing a streaming TV service, also known as a Subscription Video on Demand (SVOD) service or MVPD Service, can provide a number of benefits for your subscriber retention strategy.

1. Growing token price (market): By tokenizing the service, the token price can grow as the demand for the service increases. This can provide an added incentive for users to hold on to their tokens and continue using the service.
2. Increase $ balance in their wallet: As the token price increases, users will see an increase in their balance, which can motivate them to keep using the service.
3. $ per hour: Users can earn tokens by watching the service, and the rate of earning can be measured in dollars per hour.
4. $ per hour growing: The $ per hour rate can be adjusted to increase over time, providing an added incentive for users to continue using the service.
5. Live wallet drops: Users can be randomly rewarded with tokens during live events, providing an added incentive to watch live content.
6. Gamified Live TV: The live TV experience can be gamified, with users earning tokens for completing certain tasks or achieving certain milestones.
7. Incentivized Free Trials: Users can be given tokens as an incentive to sign up for a free trial, which can be used to redeem for premium content or cash.
8. Crypto experience which is automatic: Tokenization can be integrated into the service in a way that is automatic and seamless for the user.
9. Ability to redeem for cash, USDT or premium content: Tokens can be redeemable for cash, USDT or premium content, providing users with multiple options for using their earned tokens.
10. Interactive second screen for monitoring real-time account: An interactive second screen can be used to monitor real-time account balances and track token earning progress.

Tokenizing a streaming TV service can help to increase user engagement, retention, and revenue by providing an added layer of incentives and rewards for using the service. This can help to create a more engaging and interactive user experience, and can increase the perceived value of the service for users.

Lifetime Value Increase

In addition to the benefits discussed above, tokenizing a streaming TV service can also have a positive impact on the lifetime value (LTV) of a subscriber. As mentioned before, LTV is a metric that calculates the revenue generated by a subscriber over their lifetime. A lower monthly churn rate, which is the rate at which subscribers cancel their subscription, results in a higher LTV. By tokenizing the service and implementing a retention strategy, the monthly churn rate can be reduced. For example, if the monthly churn rate is 28% initially and over 12 months, it is reduced to 19%, this would result in a significant increase in LTV.

With a monthly subscription fee of $8, if we use the initial churn rate, LTV is $22.86 and if we use the new churn rate of 19% the LTV increase to $29.88. This means that the LTV of a subscriber increased by $7.02, over a period of 12 months. This illustrates how tokenizing a streaming TV service and implementing a retention strategy can lead to an increase in the lifetime value of subscribers and ultimately, increase the revenue generated by the service.

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