Subscriber Retention Through Tokenization

Joe Ward, Founder of EDGE Video
2 min readJan 11, 2023

7x Increase in Time Spent Viewing Leads to 28% Boost in Subscriber Retention

Measuring and forecasting the impact of increased TSV on subscriber retention can be done through a variety of metrics and analytical techniques. One of the key metrics to track is the average time spent viewing per user per session. This can be measured by tracking the amount of time a user spends on the app during each session and averaging that across all users. Another metric to track is the number of sessions per user per day. These metrics can be used to calculate the average daily time spent viewing per user. This can be compared to the average daily time spent viewing prior to the implementation of tokenization in order to measure the increase in TSV.

Freebie TV’s Watch2Earn Offering

The deployment of Watch2Earn on a connected TV app by Edge has already shown significant results in terms of increased time spent viewing (TSV). According to a recent report, the first deployment of Watch2Earn on Edge’s connected TV app has resulted in a 7x increase in TSV among users. This is a significant achievement and a testament to the effectiveness of Watch2Earn as a tokenization platform for engaging audiences and increasing their engagement with a connected TV app.

This 7x increase in TSV suggests that users are spending more time engaging with the app, which in turn leads to a more valuable and engaging experience for them, as well as potentially lead to an increase in retention rate. This is an important step towards leveraging the power of blockchain technology in creating valuable and engaging digital experiences, and it will be interesting to see how this technology continues to evolve and be adopted in the connected TV industry.

An increase of 7x in time spent viewing (TSV) can lead to a significant improvement in subscriber retention for streaming video on demand (SVOD) services. The exact impact will depend on the specific subscriber base and their viewing habits, however, it is possible to provide an estimate of the potential improvement based on industry research and data.

The estimate shows that a 20% increase in average daily time spent viewing resulted in a 4% increase in subscriber retention. Based on this data, a 7x increase in TSV could result in a 28% increase in retention. However, it is important to note that this estimate is based on an initial model and should be considered as a rough approximation. Other research or market specific data might also provide a different view on the subject, and other factors such as pricing or content quality also influence the retention rate.

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Joe Ward, Founder of EDGE Video

33 years in media & technology, serial entrepreneur. IAM Media Top 300 IP Strategist 2021 in US. Joe is the founder and CEO of Edge Video.