Solving the Watch2Earn Dilemma: How Edge Video is Encouraging Active Viewing and Eliminating Fraud
“Our problem was not getting people on, it was getting people off!”
Joe Ward. Founder and CEO.
In the world of ad-supported video, one of the biggest challenges faced by platform providers is ensuring the validity of the viewer’s engagement. This is especially true for Watch2Earn, a feature offered by Edge Video, the web 3 video network. With Watch2Earn, viewers can earn tokens for watching videos, but this creates the paradox of choice: what happens when viewers leave the video running to maximize their earnings?
At Edge Video, we understand the importance of ensuring the validity of viewer engagement, and that’s why we’ve developed several solutions to tackle this issue head-on. Here are three ways we’re doing this:
- Periodic Check-Ins: To ensure that viewers are actively engaged, we’ve implemented periodic check-ins to confirm that the video is being watched. This way, viewers can earn tokens fairly, and advertisers can be confident that their ads are being seen by real people.
- Second Screen Boost: To encourage active engagement, we’ve added a second screen with boost functionality to multiply a viewer’s earnings substantially. But there’s a catch: the boost will only be applied if the phone or second screen is connected. This way, viewers are incentivized to stay engaged, and advertisers can be confident that their ads are being seen.
- Security Checks: Finally, we’ve implemented security checks to make sure multiple devices aren’t running at the same time. This way, we can ensure that viewers are earning tokens fairly, and advertisers can be confident that their ads are being seen by real people.
- Increasing User Engagement with Sound On Reward System: To further reduce fraud and incentivize users to actively engage with the content, we have introduced a reward system that pays users more when the sound is on. This system not only helps to prevent background viewing but also enhances the overall viewing experience for users.
In conclusion, at Edge Video, we understand the importance of ensuring the validity of viewer engagement, and we’re committed to solving the paradox of choice faced by ad-supported video platforms. With periodic check-ins, second screen boost, and security checks, we’re making sure that viewers are earning tokens fairly, and advertisers can be confident that their ads are being seen by real people. If you’re a buyer of our platform and concerned about this issue, rest assured that we’ve got you covered.
Join us today in the world of Edge Video, the web 3 video network, where you can engage, earn, and enjoy video like never before!”
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