Solving the Paradox of Choice on Streaming TV Apps with Tokenized Watch2Earn

Joe Ward, Founder of EDGE Video
2 min readFeb 15, 2023

Introduction: Streaming TV has become the go-to source for entertainment, but with the overwhelming number of channels and shows available, choosing what to watch has become a problem of its own. This is known as the paradox of choice, where too many options can lead to decision paralysis and dissatisfaction. But what if there was a solution that made choosing what to watch easier and more enjoyable? Enter Tokenized Watch2Earn.

The Paradox of Choice Problem: With the vast array of options on streaming TV apps, viewers are faced with an overwhelming number of choices. This can lead to decision paralysis, where they struggle to choose what to watch, and often end up feeling unsatisfied with their choice. The paradox of choice problem has become a major issue for streaming TV apps and their users.

How Tokenized Watch2Earn Helps: Tokenized Watch2Earn is a gamified TV technology that rewards viewers based on real-time events during a video live stream. This means that viewers can earn tokens as they watch, which can then be used to unlock additional content or rewards. This incentivizes viewers to watch certain channels and shows, making the choice of what to watch easier and more enjoyable.

Equal Channels, Higher Paying Channels Win: When channels are equal to the viewer, the higher paying channel wins the choice. This means that the more tokens a channel pays out, the more likely viewers are to choose it over others. This creates a dynamic where channels compete to pay out the most tokens, which in turn attracts more viewers. This creates a win-win situation for both viewers and channels, as viewers are incentivized to watch and channels are incentivized to create high-quality content.

Conclusion: The paradox of choice problem on streaming TV apps is a major issue for viewers and channels alike. But with Tokenized Watch2Earn, the choice of what to watch becomes easier and more enjoyable. By incentivizing viewers to watch certain channels and shows, and creating a dynamic where channels compete to pay out the most tokens, Tokenized Watch2Earn solves the paradox of choice problem and enhances the overall streaming TV experience.

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Joe Ward, Founder of EDGE Video

33 years in media & technology, serial entrepreneur. IAM Media Top 300 IP Strategist 2021 in US. Joe is the founder and CEO of Edge Video.