Joe Ward, Founder of EDGE Video
2 min readFeb 21, 2023

Real-time Rewards on connected TV apps can be a great way to incentivize viewers to engage with content and spend more time on your platform. By offering rewards like discounts, coupons, or even cashback, you can encourage users to watch more videos, explore your content library, and share your app with others.

To implement real-time rewards on your connected TV app, you’ll need to integrate a rewards system that can track user behavior and provide rewards in real-time. This might involve working with a third-party provider or building your own system from scratch.

One way to offer real-time rewards is to gamify the viewing experience. For example, you might award points to users for watching certain types of content, completing quizzes or surveys, or sharing content with friends. These points can then be redeemed for rewards like discounts on subscriptions or access to exclusive content.

Another approach is to offer time-limited rewards that expire if the user doesn’t take action quickly. For example, you might offer a discount code that’s only valid for 24 hours, encouraging users to make a purchase or sign up for a subscription right away.

Overall, real-time rewards can be a powerful tool for increasing engagement and loyalty on your connected TV app. Just be sure to design your rewards system carefully to ensure that it aligns with your business goals and provides value to both you and your users.

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Joe Ward, Founder of EDGE Video

33 years in media & technology, serial entrepreneur. IAM Media Top 300 IP Strategist 2021 in US. Joe is the founder and CEO of Edge Video.