Monetize Your Streaming Platform Like Never Before: How to Use Watch2Earn to Control the Viewing Experience and Increase Revenue

Ad-supported and Subscription Video on Demand (SVOD) streaming video platforms are always looking for ways to enhance the user experience and increase monetization. One way to do this is by tokenizing the experience using the Edge Activity Token (EAT) and the Watch2Earn function.

The EAT is a utility token that can be used to reward viewers for their engagement and activity on the platform. The Watch2Earn function allows viewers to earn EAT tokens by watching content on the platform. This creates a win-win situation for both the platform and the viewer, as the platform can increase engagement and monetization, while the viewer can earn tokens that can be used for various benefits.

To enhance the user experience and increase monetization, streaming video platforms can use the following knobs:

1. Live Wallet Drops: Randomly distribute EAT tokens to viewers during live events, adding an element of excitement and unpredictability to the viewing experience.
2. Increased Rate Per Hour: Increase the rate at which viewers can earn EAT tokens, providing an added incentive for them to spend more time on the platform.
3. Referral Pools: Reward viewers for referring their friends and family to the platform, increasing the platform’s user base and revenue.
4. Token Price: Increase the value of EAT tokens that have already been earned, making them more likely to hold on to their tokens and continue using the platform.
5. Token Redemption: Allow viewers to redeem their EAT tokens for premium or pay-per-view content, providing an added incentive for viewers to earn and hold on to their tokens.
6. Live Rewards for Gamified TV: Offer live rewards, such as allowing viewers to choose their competitor or team, adding an element of interactivity and engagement to the viewing experience.
7. Sponsored Live Wallet Drops: Allow advertisers to sponsor live wallet drops, in which they can distribute their own tokens to viewers during live events. This can provide an added revenue stream for the platform and can also provide a new way for advertisers to engage with viewers.
8. Auto-Staking: The Watch2Earn function can include an auto-staking feature, which encourages viewers to watch longer. The amount being staked automatically increases as the viewer watches, increasing their rewards. The value of the staking pool can be increased to increase the yield to the viewers, providing them with even more incentive to watch and stake. This creates an incentive for viewers to continue watching, as the more they watch, the more they can earn. Staking also helps to increase the perceived value of the tokens, as the tokens being staked can increase in value over time. This can encourage viewers to hold on to their tokens and continue using the platform.

In conclusion, by using the Edge Activity Token (EAT) and the Watch2Earn function, streaming video platforms can tokenize the experience and have a suite of knobs to control the viewing and monetization. This can increase engagement, retention, and revenue while providing a more engaging and interactive experience for viewers.

Calculating The LTV of a Subscriber using Watch2Earn

1. Monthly Earnings per Subscriber = Hourly Viewing Time * Monthly Earnings per Hour
2. Monthly Earnings per Subscriber with Staking = Monthly Earnings per Subscriber * (1 + Staking Yield)
3. Lifetime Earnings per Subscriber = (Monthly Subscription Revenue + Monthly Earnings per Subscriber with Staking) / Monthly Churn Rate
4. Lifetime Earnings per Subscriber in USD = Lifetime Earnings per Subscriber * Token Price
5. Lifetime Value (LTV) = Lifetime Earnings per Subscriber in USD — Acquisition Cost + (Referral Bonus * Referral Rate)

Where:

• Hourly Viewing Time = The average amount of time a viewer spends watching per day
• Monthly Earnings per Hour = The amount of tokens earned by the viewer per hour of watching
• Monthly Subscription Revenue = The monthly revenue generated per subscriber
• Monthly Churn Rate = The rate at which subscribers cancel their subscription
• Token Price = The current price of the token in USD
• Staking Yield = The percentage increase in token value while staking
• Acquisition Cost = The cost of acquiring a new subscriber
• Referral Bonus = The bonus token amount given to a viewer for every referral they bring in
• Referral Rate = The rate at which viewers refer new subscribers

It’s worth noting that these formulas are based on the assumption that all the viewers have the same behavior, which is not always the case, you will have to measure and adjust them accordingly.

Visit: edgevideo.com