Exploring the Tokenomics of Streaming Services: First Mover Benefits

Joe Ward, Founder of EDGE Video
2 min readDec 20, 2022

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Tokenomics is the study of the design and economics of cryptocurrency tokens, such as the EAT token. When multiple streaming services adopt a token like EAT, it can bring a number of benefits to both the streaming service and their viewers.

One key benefit for streaming services of early adoption of the EAT token is the potential for lower acquisition costs. By adopting the EAT token early on, services may be able to purchase it at a lower price and then potentially benefit from token appreciation as demand for the token increases.

In addition, the subsequent adoption of the EAT token by new streaming services can drive up the value of the token for existing services and their viewers. As new services adopt the EAT token and demand for it increases, the value of the tokens held by existing services and their viewers may also increase. This can provide a financial incentive for both services and viewers to use and support the token.

The use of a token like EAT can also help to create a sense of community and belonging among viewers. By using a shared currency that can be earned and spent within the service, viewers feel more connected and invested in the service and its content.

Additionally, the use of the EAT token for pay-per-view events can create a sense of community and belonging among viewers. By using a shared currency that can be earned and spent within the service, viewers feel more connected and invested in the service and its content. This can help to foster loyalty and reduce the likelihood of viewers leaving the service.

Overall, the utility of the EAT token for pay-per-view events can help to reduce subscriber churn by providing an additional payment option, a financial incentive for continued use.

One key benefit is that the use of tokens as a utility for pay-per-view events can be recognized as revenue under generally accepted accounting principles (GAAP). According to GAAP, revenue is recognized when it is earned, and the use of tokens as a utility for pay-per-view events can be considered earned when the event takes place. This means that streaming platforms can recognize revenue from the sale of pay-per-view tickets or access to content using tokens at the time of the event, rather than having to wait until the tokens are actually exchanged for cash or another currency.

Overall, incorporating the EDGE Watch2Earn program and allowing the use of the EAT token for pay-per-view events can help to stimulate the earning and use of the EAT token on a streaming service. This can provide a financial incentive for viewers to watch streams and engage with content, and create a more active and vibrant ecosystem.

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Joe Ward, Founder of EDGE Video
Joe Ward, Founder of EDGE Video

Written by Joe Ward, Founder of EDGE Video

33 years in media & technology, serial entrepreneur. IAM Media Top 300 IP Strategist 2021 in US. Joe is the founder and CEO of Edge Video.

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