Crossing the Bridge from TV-Time to Game-Time: How Edge Video’s Gaimification Platform is Revolutionizing the World of Video Content

Joe Ward, Founder of EDGE Video
3 min readMar 27, 2023


Edge Video’s powerful AI-based Gaimification platform is the latest trend in the world of video content and streaming services. By combining the engagement and excitement of video games with the content and programming of streaming services, Gaimified TV is able to keep viewers actively engaged and coming back for more. Here are some key takeaways that highlight the potential of Edge Video’s Gaimification platform:

Multiplayer games have 84 minutes per day in viewing time, which is higher than the average time spent on single streaming apps like Netflix or YouTube.

The Gaimified TV Opportunity and exceed the Time Spent Viewing by Netfix and Youtube Is enormous

Recent estimates show that the average time spent viewing on single streaming apps is around 30 minutes per app or 120 minutes total across 4 apps per day. However, the time spent viewing on multiplayer games can be as high as 84 minutes per day, indicating the potential for Edge Video’s Gaimification platform to achieve similar levels of engagement.

Edge Video’s Gaimification platform can close the gap by providing real-time gamification of existing content.

One way to achieve video game-like results from streaming apps is to leverage the power of Edge-AI and OpenAI technology to analyze and understand video content in real-time, offering personalized challenges, competitions, and real-time games that keep viewers actively engaged. By automating the game creation process and offering rewards and incentives, Edge Video’s Gaimification platform creates a more personalized and engaging experience that keeps viewers coming back for more.

Use of points or crypto for the gamification provides a new rewards program which can create a closed loop and be used for the sale of merchandise and premium videos.

Another advantage of Edge Video’s Gaimification platform is the potential for rewards and incentives. By offering points or cryptocurrency for participating in games and competitions, the platform creates a sense of competition and the possibility of winning rewards that keep viewers engaged and invested in the content. Media companies can explore ways to leverage this rewards program to sell merchandise or premium videos, creating a closed loop that benefits both the viewer and the company.

Providing a rewards-based use of the second screen opens up an ad-free viewing experience on the primary screen and continuous, clickable advertising on the second screen.

Finally, Edge Video’s Gaimification platform offers a unique opportunity for media companies to provide a rewards-based use of the second screen. By offering an ad-free viewing experience on the primary screen and continuous, clickable advertising on the second screen, media companies can create a more engaging and immersive experience that keeps viewers invested in the content.

In conclusion, Edge Video’s Gaimification platform offers a new and innovative way to bridge the gap between TV-time and game-time. By leveraging the power of AI and real-time gamification, Edge Video’s platform has the potential to exceed the time spent viewing by Netflix and YouTube, offering personalized and engaging experiences that keep viewers coming back for more. The Gaimified TV opportunity represents a major shift in the way that viewers engage with video content, and offers media companies the chance to create a new revenue stream and build a loyal following of engaged and invested viewers. With the power of Edge-AI and OpenAI technology, the potential for Gaimified TV is truly enormous, offering a unique and exciting way to interact with video content that rivals the excitement of video games.

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Joe Ward, Founder of EDGE Video

33 years in media & technology, serial entrepreneur. IAM Media Top 300 IP Strategist 2021 in US. Joe is the founder and CEO of Edge Video.